Job Description

To create, develop, and manage engaging content across digital platforms to enhance brand awareness, attract potential customers, and support overall marketing objectives.

Responsibilities and Qualifications

• Develop content ideas and monthly content plans for digital channels (Facebook, Instagram, TikTok, Website, YouTube, etc.) aligned with campaigns and business goals.
• Write and edit content including social media posts, PR articles, ad copy, video scripts, and email marketing materials in line with brand voice and guidelines.
• Work closely with the design team to produce visual and video assets accompanying content.
• Handle shooting and video editing at a professional level.
• Manage and maintain the publishing calendar to ensure consistent and timely content delivery.
• Research market trends and competitors to optimize content strategies and keep up with new trends.
• Monitor, measure, and analyze content performance, and recommend improvements to drive engagement and conversions.
• Support other marketing activities and events as assigned by the manager.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or related fields.
• Minimum 1 year of experience in content creation (experience in Fitness/Fashion/Education/etc. is an advantage).
• Strong writing, storytelling, and creative skills.
• Photography and video editing are required.
• Proficient in Microsoft Office and familiar with social media platforms.
• Proactive, responsible, and able to work independently as well as in a team.
• Basic English communication skills preferred.